Former H&M CEO and current chair of Circulose, Helena Helmersson, recently addressed retail industry leaders at the World Retail Congress, calling for sustainability to take center stage in business operations. Helmersson emphasized that sustainability can no longer remain a peripheral concern, but must be embedded into the very core of how companies operate, make decisions, and deliver value. Drawing on her extensive experience, Helmersson urged businesses to adopt long-term strategies that align with sustainability and profitability.
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